Das Verkehrshaus der Schweiz wollte Kinder und Familien über den eigentlichen Besuch hinaus ansprechen und bestehende Angebote in einer gemeinsamen Erlebniswelt zusammenführen. The Swiss Museum of Transport wanted to engage children and families beyond the museum visit and connect existing offers within one coherent experience.
To achieve this, a dedicated Kids Club was developed with its own identity, mascot and communication ecosystem. The objective was to create a recognisable world that excites children, encourages participation and builds an ongoing relationship with the brand.
The result was a comprehensive club ecosystem featuring a character, visual identity, membership programme and a wide range of communication and activation formats. Different offers were brought together under one umbrella, strengthening the relationship between children, families and the Swiss Museum of Transport.
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