Families experience a destination differently from other guests. While parents look for orientation, planning confidence and suitable offers, children seek discovery, adventure and memorable experiences.
Together with Andermatt Tourism, existing offers were analysed from a family perspective and structured more clearly for communication. This led to a family branding approach with concrete guidelines for the future development of products, content and experiences.
The result is a strategic framework that helps Andermatt address families more effectively across all phases of their journey.
We use cookies to improve your experience on our site. By using our site you consent the use of our cookies and the storage of the data.
