How can children learn to interact with dogs safely in everyday situations? “Hunden sicher begegnen” is a dedicated campaign that communicates nine simple rules in an accessible and playful way.
Lupo acts as the connecting character throughout the campaign. AI-generated images of children create a relatable approach while protecting children’s personal rights. The mixed-media campaign brings the content into everyday life through billboards, an explainer video, cinema spot, e-panels, a family brochure, course materials, giveaways and digital channels.
The result is prevention that is accessible, engaging and age-appropriate.
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