For Made in Bern, a family magazine was developed to provide children and parents with inspiration for excursions and experiences across the canton of Bern.
At the centre are excursion ideas, puzzles, interactive content and stories that make different regions and offers accessible in a playful way. The existing Bruno bear accompanies the family communication as an identifying figure and connects content, themes and experiences.
In addition, visual guidelines were developed as a basis for future family-focused measures and communication activities.
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