For Swiss Post, an editorial magazine format was developed around Phila & Franco, introducing children to a wide range of topics in an accessible and engaging way.
At its core were stories, comics, puzzles, craft activities and educational content brought together in a regularly published magazine. Phila & Franco guided children through different thematic worlds and created recognition across multiple editions.
The result was an editorial format that translated complex topics into age-appropriate content and encouraged children to discover, read and participate.
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