Together with SOB, content and formats are developed that accompany families on their journeys and support leisure travel.
At the centre are the further development of the Zugpferdli world, family-oriented excursion tips and the annually published family travel guide. Additional content, activations and communication assets regularly provide inspiration around leisure, excursions and travelling with SOB.
This turns the journey into more than a way to reach a destination. It becomes part of the overall leisure experience.
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