The Mimigs are six new superheroes created for Migros’ family marketing. Klexx creates a new children’s puzzle for each weekly edition of Migros Magazine, one of Switzerland’s most widely read publications, engaging and developing the six characters across two age groups: 4–7 and 8–11.
A varied mix of puzzles, games and challenges keeps the format fresh, while the Mimigs provide a consistent visual identity and build recognition from one issue to the next.
Over the course of 52 issues, Klexx delivers a diverse bilingual puzzle series in German and French, giving families regular opportunities to engage with the brand.
Every puzzle also includes a QR code and URL linking to the Mimigs landing page, extending the experience beyond print and connecting readers with the characters’ digital world.
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