For Weltklasse Zürich, the existing figure Leo Letzi was further developed in a child-friendly way. The aim was to strengthen the figure’s recognition and use it more effectively to address children and families.
At the centre were the refinement of Leo Letzi and the development of different applications and content around the figure. Leo Letzi creates identification, communicates messages in a playful way and supports Weltklasse Zürich’s family-oriented communication.
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