Dar-Vida wanted its brand values to be experienced, not only communicated. The goal was to develop an attention-grabbing activation that lets people interact with the brand in a playful way while creating reach, sympathy and product experience.
At the centre was a modular promotion mechanic built around the “energy barometer” — a physical installation combining movement, competition and direct interaction. The activation was designed as a standalone experience and adapted for different locations and event formats.
The result is a striking brand presence that activates people, sparks conversations and charges the brand emotionally in a playful way.
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