Battery recycling is not a topic children naturally seek out. The challenge was to create an approach that captures attention and communicates knowledge in an accessible way.
The existing Battery-Man figure was adapted into a comic character for children and used across different formats. Comics, puzzles, hidden-object illustrations and editorial content were brought together into a storytelling world that introduces children to the topic in a playful way.
The result is a child-friendly communication platform that transfers knowledge and creates long-term recognition.
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