Europa-Park offers a wide range of attractions, themed worlds and experiences. The challenge was to translate this diversity into a format that accompanies children beyond the park visit and builds a lasting relationship with the brand.
With the children’s magazine JAZOOKA, a distinctive experience world was created with stories, puzzles, discoveries and editorial content. Attractions and partner offers were not communicated in isolation, but embedded in relevant thematic worlds and child-friendly narratives.
The result is a recurring content format that creates orientation, sparks curiosity and strengthens the relationship between children and the brand far beyond the actual visit.
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