Thurgauer Kantonalbank

For Thurgauer Kantonalbank, various children’s content and publications were developed around the figure Carlo. The aim was to address children in a playful way and communicate knowledge clearly.

At the centre were stories, illustrations and editorial content for different publication formats. As part of the children’s communication, this included content for the Carlo magazine, which appeared four times a year and combined entertainment with knowledge transfer.

Carlo became a sympathetic companion that speaks to children in an age-appropriate way and makes complex topics easier to understand.