Basellandschaftliche Kantonalbank

Introducing children and families to the brand through a recognisable figure, stories and learning content.

For Basellandschaftliche Kantonalbank, different content and formats were developed around the figure Lenny for children’s communication. The aim was to communicate knowledge in age-appropriate ways while creating a sympathetic access point to the brand.

At the centre were stories, comics, puzzles and learning content, brought together within an editorial framework. The figure Lenny creates recognition and connects the individual elements into a consistent presence.

The result is a communication approach that combines information, entertainment and playful learning while addressing families in a child-friendly way.

Designing Experiences Developing Stories Shaping Identities Understanding Needs