For UBS Kids Cup, a range of content and communication formats were developed to encourage children and families to stay active and participate.
At the centre were magazines, training ideas, games, participation formats and editorial content that integrated sport and movement into everyday family life. These were complemented by character universes and visual elements that ensured brand recognition and linked the content across various applications.
The result was a communication platform that combines motivation, play and physical activity while introducing children to sport in an age appropriate way.
We use cookies to improve your experience on our site. By using our site you consent the use of our cookies and the storage of the data.
