Orell Füssli

Developing a distinctive children’s world that encourages reading, supports families and builds long-term brand loyalty.

For Orell Füssli, the children’s club became a distinctive experience world for children and families. The aim was to promote the joy of stories, books and discovery, and to build a relationship with young readers beyond the traditional bookshop experience.

At the centre is Finki, the figure that connects stories, the Finki booklet, participation content and further club offers. With more than 20 editions of the Finki booklet, Finki remains a defining part of the children’s club and creates recognition far beyond individual pieces of content.

The result is a distinctive brand world with strong recognition and lasting loyalty.

Designing Experiences Developing Stories Shaping Identities Sharpening Brands Understanding Needs