For Zentralbahn, communication assets and experience formats were developed to engage children in playful ways and make the journey more varied.
Character worlds, magazines, puzzles and seasonal activities invited children to discover, participate and share stories. Across different formats, additional touchpoints were created that went beyond mobility and made the Zentralbahn brand more tangible for families.
The journey was enriched with stories, experiences and small discoveries that actively involved children and stayed in families’ memories.
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