City of Zurich – Social Department

Guiding families with relevant information across different stages of family life.

Parents face different questions, needs and challenges depending on the age of their child. Information often exists, but is not always noticed at the right moment or in the right context.

For the City of Zurich’s Social Department, a communication system was developed to support families across different life stages. Content, topics and services were structured, adapted to specific audiences and translated into easy-to-understand information formats.

The result is a practical guidance tool that supports parents in everyday life, improves access to important services and communicates relevant information clearly.

Designing Experiences Developing Stories Shaping Identities Sharpening Brands Understanding Needs