Developing a distinctive children’s world that encourages reading, supports families and builds long-term brand loyalty.
Guiding families with relevant information across different stages of family life.
Further developing an identifying figure for children and families.
Extending experiences beyond the park visit and translating them into stories for children.
Introducing children and families to the brand through a recognisable figure, stories and learning content.
Making complex topics understandable and tangible for children.
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