Helping children and families interact with dogs safely and confidently.
Developing a distinctive children’s world that encourages reading, supports families and builds long-term brand loyalty.
Guiding families with relevant information across different stages of family life.
Making a brand tangible and connecting it with people through playful activation.
Extending experiences beyond the park visit and translating them into stories for children.
Introducing children and families to the brand through a recognisable figure, stories and learning content.
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